Why Independent

Independent financial advisers are committed to providing you with guidance and advice that genuinely relates to your personal situation.

This means they have the training and expertise to design a personal financial plan for you, and most importantly, keep it up-to-date as legislation and your circumstances change. This could help you receive the most suitable advice for your personal situation, because they research the entire market to find the most appropriate solution for you - not just a particular provider's product range.

Over time, a good IFA should become your one-stop shop for all of your financial needs, helping to implement any necessary changes and constantly monitoring your situation. This helps you to be reactive to changes in the market, and avoid wasting money or making the wrong choices.

A key advantage of taking financial advice through a qualified practitioner is that it gives you access to all the products on the market. Many other advice services work on a 'restricted' basis, meaning they can only make recommendations from a limited selection of products or providers. IFAs are free to explore every option with you, making personally tailored recommendations based on your circumstances and financial goals.

IFAs are answerable to the FCA (Financial Conduct Authority) and as such, must they adhere to very strict rules. And as they act on your behalf, advisers must always spell out - in writing - the reasons why they recommended a particular product or course of action.